Strategy | Creative Direction | Marketing
Mercy Ships | MERCY OR
Mercy Ships operates a volunteer run hospital ship that provides free life-changing surgical care to people in remote and impoverished communities. The unique feature of this hospital is that it's on a boat, therefore, in this ad we showcased the unexpected image of orange life jackets in an operating room setting.
Mercy Ships | MERCY IV
Mercy Ships operates a volunteer run hospital ship that provides free life-changing surgical care to people in remote and impoverished communities. The unique feature of this hospital is that it's on a boat, therefore, in this ad we showcased the unexpected image of the IV fluid is tilted to represent movement on a boat.
Testimonial from
Mercy Ships
I had the absolute pleasure of working with Nuala on two national fundraising campaigns for Mercy Ships Canada. Nuala's creative brilliance shone through from start to finish. Her ability to craft a story and tell it in a way that people could connect to on such an emotional level was magical. Her positivity, fierce enthusiasm and attention to detail assured the success of both campaigns. It was a privilege to work with and learn from Nuala.
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- JoJo Beattie, Communications Manager, Mercy Ships Canada
Mercy Ships | I just bought a boat
What makes Mercy Ships unique is that it's a hospital, in the form of a really big boat. Who knew 43% of Canadians were boaters?
In order to raise awareness with an entirely new group of donors we partnered with the Toronto International Boat Show and drove traffic to our event at the show through all our social channels and geo-targeted media. We also posted ads on craigslist offering a boat for sale with the most outstanding features for just $20, or best offer.
The ‘I Just Bought a Boat’ activation gave unsuspected boat-lovers, the chance to ‘virtually’ buy a boat and save a life. The campaign achieved over 73 million impressions and drove 93% increase in donations.
All you need is Dove
The #1 Dermatologist recommended bar doesn't dry your skin like ordinary soap. With a blend of mild cleansers and moisturizing cream, all you need is Dove for soft and smooth skin. This ad is playing off the iconic song 'All you need is Love'.
Share Kleenex Care
In a world of indifference, our goal was to drive emotional relevance for Kleenex, as a simple gesture of care. This print ad showcases a young man sharing a Kleenex with someone in need.
Wolf Blass | Here's to Hockey
Wolf Blass was the first wine in Canada to become the official sponsor of the NHL. We needed elevate the look and feel of current hockey imagery and make the experience premium. The Here’s to Hockey campaign included Limited Edition hockey bottles, a way to own the home and away games and increase purchase.