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An Unconventional Start

I began my career in the entertainment and music industry, designing album covers for Canada’s most recognized musicians at the country’s leading record labels, earning a Juno Award nomination for Best Album Design. 

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When consumer packaged goods (CPG) brands began undertaking music, sports and entertainment marketing and promotions, I seized the opportunity to shape an emerging field, by launching my own agency.  

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We specialized in creating experiential, sponsorship and marketing events that merged brands like Labatt, Molson, Pepsi and Coke with artists and athletes like The Rolling Stones and the Toronto Maple Leafs. I ran this agency for 9 years until it was acquired by BBDO/Proximity Canada.

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